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Professional Summary

Senior Industrial Designer with 8+ years of international experience in structural packaging, pet furniture, and product design. At Petwise, delivered cost-effective, modern, behavior-informed pet products that enrich pets’ lives while enhancing home aesthetics. At Dunapack, led the creation of a unified design system across 4 factories, improving efficiency, reducing errors, and streamlining workflows. Skilled in DFM, CAD modeling, prototyping, and cross-functional leadership, consistently aligning design strategy with business goals and measurable results.

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Key Achievements

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  • Developed the flagship product group that became the foundation for the Ascentials brand, setting its aesthetic and quality standards.

  • Led the establishment of a unified design system for Dunapack’s 4 factories in Turkey, standardizing workflows and reducing errors.

  • Drove efficiency and cost reduction projects in both product and packaging design, ensuring optimal material usage and sustainable production.

Core Skills & Tools

Design & Development – Product Development, Modern & Behavior-Informed Pet Product Design, Structural Packaging, Design for Manufacturing (DFM), Sustainable Materials, Ergonomics, Enrichment Design, Prototyping, Product Optimization, Cost Reduction Strategies

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CAD & Visualization – SolidWorks, Fusion 360, KeyShot, Adobe Illustrator, Photoshop, InDesign, Technical Drawing & SpecificationsPrototyping & Testing – 3D Printing, Laser Cutting, Rapid Iteration, Material Selection & Evaluation,

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User TestingProcess & Strategy – Design Thinking, User-Centered Design, Market & Trend Research, Testing & Validation, Process Development, Workflow Optimization, Project Management, Storytelling & Presentations

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Collaboration & Tools – Cross-Functional Team Leadership, Client Engagement, Vendor & Supplier Coordination, International Team Communication, Mentoring & Training, Microsoft Excel, Google Workspace, ERP Integration

Experience

Senior Industrial Designer
Petwise (Formerly FurHaven Pet Products)

Bellingham, WA
05/2022 – Present

Designing modern, mass-producible cat and dog furniture and accessories as part of a collaborative product development team. Focused on creating solutions that balance functionality, cost, and customer appeal, while maintaining close coordination with overseas partners.
 

  • Designed and launched modern, cost-effective pet furniture—including the flagship product group that became the foundation for the Ascentials brand—blending behavior-informed functionality with aesthetic appeal for owners.

  • Brought 15+ pet furniture and accessory products to market, leading all phases from concept through mass production with a focus on manufacturability, quality, and cost optimization through DFM principles.

  • Improved prototyping speed and reduced sample-related costs by shifting early development to in-house methods (3D printing, laser cutting, and hands-on modeling), minimizing reliance on overseas samples.

  • Delivered compelling presentations and visual materials to communicate design intent across marketing, sales, and production teams.

  • Managed multiple concurrent projects, ensuring on-time delivery while maintaining alignment with brand and business goals.​

Product Development Manager

Dunapack Packaging

Vienna, Austria (HQ) & Çorlu, Turkey 
12/2016 – 02/2022

Design Library Product Owner
Dunapack Packaging

Vienna, Austria (HQ) & Çorlu, Turkey
05/2021 – 02/2022

Established and led the development of an in-house design department within a key profit center, redefining packaging workflows and strengthening cross-functional collaboration to improve efficiency and quality. Spearheaded cost-saving initiatives and supported the sales team through customized packaging solutions and direct client engagement. Also contributed to digital transformation by aligning design operations with ERP systems and implementing continuous improvements based on internal feedback.

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Simultaneously served as Product Owner of a global online design e-library, managing feature development and increasing user engagement across 24 manufacturing plants in Europe.
 

As Product Development Manager (2016–2022):

  • Led the establishment of a unified design system for Dunapack’s 4 factories in Turkey, standardizing processes, tools, and communication methods, improving workflow clarity, and ensuring alignment between design, production, sales, and IT during rollout to minimize confusion and correction time.

  • Delivered €495K/year in raw material cost savings through packaging optimization projects (2020–2021), improving sustainability and long-term efficiency.

  • Built and led a dedicated design team, expanding in-house capabilities, streamlining workload distribution, and improving collaboration with production and sales.

  • Designed and implemented customer-specific corrugated packaging solutions, meeting cost, performance, and sustainability requirements while supporting high-volume production.

  • Integrated ERP systems into design workflows in collaboration with IT, enabling the creation of accurate master data and more organized documentation, while automating repetitive steps to free up time for creative tasks and improve overall process efficiency.

  • Facilitated cross-regional knowledge sharing between European plants, standardizing best practices and ensuring consistent design quality.

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As Product Owner (2021–2022):

  • Led the development of a centralized e-library serving design and sales teams across 24 manufacturing plants.

  • Launched 5 new features, driving a 100% increase in platform usage within one year.

  • Engaged key users to prioritize enhancements, ensure smooth implementation, and maintain adoption momentum.

  • Positioned the platform as a competitive sales asset and integrated user feedback to guide continuous improvements.

Education

Bachelor’s in Industrial Design
Middle East Technical University – Ankara, Turkey (2011 – 2016)
Graduated with strong emphasis on product development, user-centered design, and sustainability.

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